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There are a lot of details to be handled when selling a home. It is our job to streamline the home
sale process for you, ensuring everything is completed as quickly and efficiently as possible.
This overview was designed to help you understand the various steps along the way.
Preparing for Sale
Conduct comparative market analysis to establish a fair market value of your home
Prepare and complete the listing agreement
Recommend improvements to maximize your home's value
Place a lock box on your property, if needed
Unmatched Marketing for your Home
First impression in everything. This is why we use the areas top photographer to photograph your home
Notify over 500 of the top area agents of this new listing
Craig R. LerPage Realty is a top ranked Site in all the area Google, Yahoo & Bing Luxury Searches
Match your home with our Luxury Database of buyers looking for luxury homes in the area
Enter listing information into the MLS
Place a For Sale sign on your property
Schedule your home for MLS tour
Distribute Just Listed flyers to your neighborhood
Post your home information on the Internet (over 100 sites / Luxury Sites)
Schedule and hold open houses (Sellers Decision)
Notify all potential buyers with details of listing
Arrange showings for other agents
Luxury Homes Price over $2,000,000.00 will receive a custom single property website
Communicating with You
Contact you regularly with feedback
Prepare and deliver regular progress reports to you
Discuss all marketing activities with you
Coordinating the Sale
Pre-qualify potential buyers
Present and discuss all offers with you
Negotiate your transaction with the other agent
Prepare and finalize the closing
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.
There are also small remodeling jobs that will pay off at resale. I can advise you about specific
improvements that will increase your home's marketability and value.
How often will you advertise our property?
I don't just list homes; I market them. I will make sure your home is marketed to potential buyers
around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the
types of buyers most likely to purchase your home. I know how to maximize the power of the
Internet for my clients, while also using other traditional methods.
Will you be present at all showings?
At open houses I, or a member of my team, will be there. For showings, potential buyers will
bring their own agents to see your home. Most buyers prefer only their own agents be present when
evaluating a prospective new home. For some listings it makes more sense for me to be there. If this is a concern I would be more than happy to discuss it with you.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will
not sell. If you choose to work with me, I will conduct a comparative market analysis prior to
recommending an asking price for your home. I will explain how I arrived at the price, but ultimately
the decision is up to you. I will offer my professional opinion on how the market will
value your home.
Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings and open
houses. A large part of a home's appeal involves staging, which is everything from furniture
placement to home fragrance. I will advise you on how to stage your home well, giving you easy
tips and quick fixes to maximize your home's appeal.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've
accepted an offer, I will guide you through the entire closing process and ensure everything
proceeds smoothly.
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.
There are also small remodeling jobs that will pay off at resale. I can advise you about specific
improvements that will increase your home's marketability and value.
How often will you advertise our property?
I don't just list homes; I market them. I will make sure your home is marketed to potential buyers
around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the
types of buyers most likely to purchase your home. I know how to maximize the power of the
Internet for my clients, while also using other traditional methods.
Will you be present at all showings?
At open houses I, or a member of my team, will be there. For showings, potential buyers will
bring their own agents to see your home. Most buyers prefer only their own agents be present when
evaluating a prospective new home. For some listings it makes more sense for me to be there. If this is a concern I would be more than happy to discuss it with you.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will
not sell. If you choose to work with me, I will conduct a comparative market analysis prior to
recommending an asking price for your home. I will explain how I arrived at the price, but ultimately
the decision is up to you. I will offer my professional opinion on how the market will
value your home.
Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings and open
houses. A large part of a home's appeal involves staging, which is everything from furniture
placement to home fragrance. I will advise you on how to stage your home well, giving you easy
tips and quick fixes to maximize your home's appeal.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've
accepted an offer, I will guide you through the entire closing process and ensure everything
proceeds smoothly.
Our 14-Step Marketing Plan
Our 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.
We will:
1. Price your home strategically to be competitive with the current market and current price trends.
2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and
closets, fresh paint and pleasing drive-up appeal.
3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.
4. Put together a massive marketing campaign unmatched by anyone in the area. Current statistics
show over 80% of home buyers go to the Internet as their 1st and most often used search tool.We
have a larger Internet presents than any other agent in the area. Your home will be showcase on
such sites including The DuPont Registry, Dream Homes Magazine, Realtor.com, Unique Estates,
Google Real Estate, IDX Public MLS system and Yahoo Real Estate just to name a few. We also
dominate all local luxury Internet searches.
5. Have a professional photographer come to your home and professionally shoot the house inside
and out.
6. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends
about your home. (When necessary)
7. Create a Premium level virtual tour using professional photos and place it on the MLS, YouTube
and a number of other high profile Video areas on the web that buyers look for luxury homes.
8. Create Luxury home booklets and flyers for your property. Showcasing additional information
and photos of your home and neighborhood will attract extra attention.
9. Target my marketing to over 500 active real estate agents that specialize in selling homes in the
Charlotte area and beyond.
10. Include your home in our company/MLS tour to allow other agents to see your home first hand.
11. Advertise your home in my monthly web real estate magazine, which reached over 200 potential
Luxury Home Buyers each and every month.
12. Create an Open House schedule to promote your home to prospective buyers. (If necessary)
13. Target my marketing to active buyers and investors in my database that are looking for homes in
your price range and area. (Database includes over 200)
14. Provide you with weekly updates detailing my marketing efforts, including comments from
prospective buyers and agents that have visited your home.
Selling (Listing)Your Hometext.
We truly feel that our home marketing plan is unmatched by any competitor in the area. Please give us a call today to set up a complimentary appointment to discuss listing your home with Craig R. LePage Realty Group.
Call Craig LePage direct at 704.618.2412
Premier Marketing Plan
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